Industry Perspectives on Destination Branding, Placemaking and Wayfinding across the Middle East.
Insights & Perspectives
with Creative Dialog.
Insights, opinion and practical guidance on destination branding, placemaking and wayfinding across the Middle East — or take a deeper dive with Extended Dialog.
Five Critical Questions to Answer Before Your Next Placemaking Project Breaks Ground.
Placemaking projects that skip strategic planning experience 40% budget overruns on average. Here are the five questions every developer must answer before a single line is drawn.
Placemaking & Wayfinding for a Better Sense of Wellbeing
As designers and strategists that are focused wholeheartedly on improving the visitor experience, our role sees us working directly on creating spaces for people to use, consume and enjoy. More often than not the impetus is on delivering design to improve the aesthetic values of a destination such as when we engage on public art programs and even placemaking.
There is, however, a bigger yet deeper picture to consider.
Why Visitor Experience Is Key To Destination Success
As much as designers, urbanists, or developers attempt to re-imagine the needs of people in today’s contemporary urban environments, more often than not a lot of that planning is implemented based on commercial consideration and what developers think people want, not actually what they want or perhaps even need.
Enhancing Visitor Experiences Through Placemaking.
Why you can’t afford not to connect with your audience.
Let’s face it, when it comes to attracting visitors to a destination, we’re in a time of rapid change and increased competition for consumer attention. Those that gain that attention quite often turn this into retention, but not always.
Go deeper with
Extended Dialog.
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![Placemaking Strategy Dubai. A bustling outdoor marketplace with people walking, cycling, and sitting near a mosque and lush greenery, with modern skyscrapers in the background under a blue sky.]()
Placemaking ROI for MENA Developers
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![Visitor Experience Strategy Dubai. A Middle Eastern destination is bustling with people as children play with a water fountain and people watch a musical performance.]()
Understanding the Experience Economy
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![Airport Wayfinding Strategy Dubai. Interior of an airport with travelers walking and standing, digital information and signage wayfinding displays, and an interactive kiosk showing a world map]()
Measuring Wayfinding Effectiveness
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