NEWS & INSIGHTS WITH CREATIVE DIALOG
5 QUESTIONS TO ASK WHEN STARTING A NEW WAYFINDING PROGRAM.
As destinations and attractions of all stripes across Dubai clamor for visitor loyalty set against a backdrop of increased competition for time poor consumers, it’s important for developers and their marketing teams to recognize that the razzmatazz of visual and digital displays and the lure of once in a lifetime experiences (while important) falls short with consumers when compared to the simple things like not getting lost trying to find a destination and once there,
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WHY VISITOR EXPERIENCE IS KEY TO DESTINATION SUCCESS.
As much as designers, urbanists, or developers attempt to re-imagine the needs of people in today’s contemporary urban environments, more often than not a lot of that planning is implemented based on commercial consideration and what developers think people want, not actually what they want or perhaps even need.
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CAN THE MIDDLE EAST SIGNAGE INDUSTRY BE MORE SUSTAINABLE?
In today’s world, sustainability has become a crucial aspect of every industry. As businesses strive to reduce their environmental footprint, the local signage industry at face value seems to have fallen behind. This seems to be in part due to a lack of client desire in some quarters to see more environmentally friendly materials and practices being adopted out of fear that this will raise costs (spoiler alert it will – for now),
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THE IMPORTANCE OF QUALITY WAYFINDING IN RETAIL MALLS.
Good wayfinding signage in a retail destination is a key asset-management tool for retail owners and managers that can increase visitor dwell time, provide an uplift in consumer spend and contribute to the likelihood of repeat visitation. Despite this being the case, many asset owners still look upon wayfinding as either a luxury they can ill afford, or worse – a last minute add on of little significance to the overall success of their retail environment.
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WHY IT’S TIME TO START VALUING EXPERTISE.
A positive visitor experience is an absolute prerequisite for any successful destination these days. To achieve this, good design and a sound strategy needs to be adopted by the asset owner. Good design is outcome led. That is to say that when framing the success of a design or strategic solution, it is the outcome that the solution delivers that should be scrutinized when evaluating success, as well as when evaluating potential collaborative partners.
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IS THE NOTION OF BUILD IT AND THEY WILL COME DEAD?
What if there was a way to make them a next time not just a one time? Guests we mean. What if they visited your destination this year, then the next year and then the year after? What if they visited this week, next month and the month after? This is an enormous challenge due to rapid and substantial changes to the consumer mindset.
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DOES PROJECT FAST TRACKING WORK WITH WAYFINDING?
For anyone involved in the Middle East’s real estate and destination development business, the allure to stakeholders of fast tracking a project is undeniable. The region has become renowned for its construction miracles, transforming visionary concepts into physical reality at speeds that have astounded the global development community.
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THE INTRINSIC VALUE OF QUALITY WAYFINDING.
Throughout history people have gravitated towards town squares, their local markets and other public places. This is traditionally where goods and wares are showcased and sold, food displayed, made and consumed and bargains sought and offered. This was and still is the underpinnings of commerce and public life. In the modern era of hyper markets, mega malls and e-commerce, people still make the pilgrimage to these types of public places, be they food halls, retail centers, green spaces with the kids, the local fair or fish market, Chinatown or a pop-up food festival.
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ENHANCING VISITOR EXPERIENCE THROUGH PLACEMAKING
As destinations and attractions of all stripes across Dubai clamor for visitor loyalty set against a backdrop of increased competition for time poor consumers, it’s important for developers and their marketing teams to recognize that the razzmatazz of visual and digital displays and the lure of once in a lifetime experiences (while important) falls short with consumers when compared to the simple things like not getting lost trying to find a destination and once there,
READ ARTICLE