NEWS & INSIGHTS WITH CREATIVE DIALOG

A positive visitor experience is an absolute prerequisite for any successful destination these days. To achieve this, good design and a sound strategy needs to be adopted by the asset owner. Good design is outcome led. That is to say that when framing the success of a design or strategic solution, it is the outcome that the solution delivers that should be scrutinized when evaluating success, as well as when evaluating potential collaborative partners.

As designers and strategists that are focused wholeheartedly on improving the visitor experience, our role sees us working directly on creating spaces for people to use, consume and enjoy. More often than not the impetus is on delivering design to improve the aesthetic values of a destination such as when we engage on public art programs and even placemaking. There is, however, a bigger yet deeper picture to consider.