NEWS & INSIGHTS WITH CREATIVE DIALOG
WHY VISITOR EXPERIENCE IS KEY TO DESTINATION SUCCESS.
As much as designers, urbanists, or developers attempt to re-imagine the needs of people in today’s contemporary urban environments, more often than not a lot of that planning is implemented based on commercial consideration and what developers think people want, not actually what they want or perhaps even need.
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CAN THE MIDDLE EAST SIGNAGE INDUSTRY BE MORE SUSTAINABLE?
In today’s world, sustainability has become a crucial aspect of every industry. As businesses strive to reduce their environmental footprint, the local signage industry at face value seems to have fallen behind. This seems to be in part due to a lack of client desire in some quarters to see more environmentally friendly materials and practices being adopted out of fear that this will raise costs (spoiler alert it will – for now),
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WHY IT’S TIME TO START VALUING EXPERTISE.
A positive visitor experience is an absolute prerequisite for any successful destination these days. To achieve this, good design and a sound strategy needs to be adopted by the asset owner. Good design is outcome led. That is to say that when framing the success of a design or strategic solution, it is the outcome that the solution delivers that should be scrutinized when evaluating success, as well as when evaluating potential collaborative partners.
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DOES PROJECT FAST TRACKING WORK WITH WAYFINDING?
For anyone involved in the Middle East’s real estate and destination development business, the allure to stakeholders of fast tracking a project is undeniable. The region has become renowned for its construction miracles, transforming visionary concepts into physical reality at speeds that have astounded the global development community.
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THE INTRINSIC VALUE OF QUALITY WAYFINDING.
Throughout history people have gravitated towards town squares, their local markets and other public places. This is traditionally where goods and wares are showcased and sold, food displayed, made and consumed and bargains sought and offered. This was and still is the underpinnings of commerce and public life. In the modern era of hyper markets, mega malls and e-commerce, people still make the pilgrimage to these types of public places, be they food halls, retail centers, green spaces with the kids, the local fair or fish market, Chinatown or a pop-up food festival.
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