Industry Perspectives on Destination Branding, Placemaking and Wayfinding across the Middle East.

Insights & Perspectives
with Creative Dialog.

Insights, opinion and practical guidance on destination branding, placemaking and wayfinding across the Middle East — or take a deeper dive with Extended Dialog.

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Can The Middle East Signage Industry Become Sustainable?

In today's world, sustainability has become a crucial aspect of every industry. As businesses strive to reduce their environmental footprint, the local signage industry at face value seems to have fallen behind.

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Why Fast-tracking Wayfinding Projects Doesn’t Work.

For anyone involved in the Middle East's real estate and destination development business, the allure to stakeholders of fast tracking a project is undeniable. The region has become renowned for its construction miracles, transforming visionary concepts into physical reality at speeds that have astounded the global development community.

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5 Key Questions to Ask Before Undertaking a New Wayfinding Program

As destinations and attractions of all stripes across Dubai clamor for visitor loyalty set against a backdrop of increased competition for time poor consumers, it’s important for developers and their marketing teams to recognize that the razzmatazz of visual and digital displays and the lure of once in a lifetime experiences (while important) falls short with consumers when compared to the simple things - like not getting lost.