Industry Perspectives on Destination Branding, Placemaking and Wayfinding across the Middle East.
Insights & Perspectives
with Creative Dialog.
Insights, opinion and practical guidance on destination branding, placemaking and wayfinding across the Middle East — or take a deeper dive with Extended Dialog.
Placemaking & Wayfinding for a Better Sense of Wellbeing
As designers and strategists that are focused wholeheartedly on improving the visitor experience, our role sees us working directly on creating spaces for people to use, consume and enjoy. More often than not the impetus is on delivering design to improve the aesthetic values of a destination such as when we engage on public art programs and even placemaking.
There is, however, a bigger yet deeper picture to consider.
Why Visitor Experience Is Key To Destination Success
As much as designers, urbanists, or developers attempt to re-imagine the needs of people in today’s contemporary urban environments, more often than not a lot of that planning is implemented based on commercial consideration and what developers think people want, not actually what they want or perhaps even need.
Why Fast-tracking Wayfinding Projects Doesn’t Work.
For anyone involved in the Middle East's real estate and destination development business, the allure to stakeholders of fast tracking a project is undeniable. The region has become renowned for its construction miracles, transforming visionary concepts into physical reality at speeds that have astounded the global development community.
Enhancing Visitor Experiences Through Placemaking.
Why you can’t afford not to connect with your audience.
Let’s face it, when it comes to attracting visitors to a destination, we’re in a time of rapid change and increased competition for consumer attention. Those that gain that attention quite often turn this into retention, but not always.
Is The Notion of Build It And They Will Come Dead?
Is Building a retail destination based on the build it and they will come mindset a guaranteed recipe for disaster?
The Intrinsic Value of Quality Wayfinding.
As life and the spaces, we encounter become more complex, the need for cities, master developers and asset managers to understand how people get to these places and navigate them has become more important than ever to ensure visitors are provided convenience as well as memorable and positive user experiences.
Go deeper with
Extended Dialog.
-
![Placemaking Strategy Dubai. A bustling outdoor marketplace with people walking, cycling, and sitting near a mosque and lush greenery, with modern skyscrapers in the background under a blue sky.]()
Placemaking ROI for MENA Developers
-
![Visitor Experience Strategy Dubai. A Middle Eastern destination is bustling with people as children play with a water fountain and people watch a musical performance.]()
Understanding the Experience Economy
-
![Airport Wayfinding Strategy Dubai. Interior of an airport with travelers walking and standing, digital information and signage wayfinding displays, and an interactive kiosk showing a world map]()
Measuring Wayfinding Effectiveness
Request Proposal.
Ready to transform your destination?
Fill out some info and we will be in touch shortly.
We can’t wait to hear from you!
Our Professional Affiliations