Industry Perspectives on Destination Branding, Placemaking and Wayfinding across the Middle East.

Insights & Perspectives
with Creative Dialog.

Insights, opinion and practical guidance on destination branding, placemaking and wayfinding across the Middle East — or take a deeper dive with Extended Dialog.

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Placemaking & Wayfinding for a Better Sense of Wellbeing

As designers and strategists that are focused wholeheartedly on improving the visitor experience, our role sees us working directly on creating spaces for people to use, consume and enjoy. More often than not the impetus is on delivering design to improve the aesthetic values of a destination such as when we engage on public art programs and even placemaking.

There is, however, a bigger yet deeper picture to consider.

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Why It's Time To Start Valuing Expertise.

Expertise is built on delivering positive outcomes which builds vital experience and demonstrates track record. Experience and track record combined underline one's expertise. Expertise is hard to gain in any field, it typically involves a significant investment of time and practice in developing and refining one's approach to delivering tangible results and positive outcomes for others.

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Why Fast-tracking Wayfinding Projects Doesn’t Work.

For anyone involved in the Middle East's real estate and destination development business, the allure to stakeholders of fast tracking a project is undeniable. The region has become renowned for its construction miracles, transforming visionary concepts into physical reality at speeds that have astounded the global development community.

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5 Key Questions to Ask Before Undertaking a New Wayfinding Program

As destinations and attractions of all stripes across Dubai clamor for visitor loyalty set against a backdrop of increased competition for time poor consumers, it’s important for developers and their marketing teams to recognize that the razzmatazz of visual and digital displays and the lure of once in a lifetime experiences (while important) falls short with consumers when compared to the simple things - like not getting lost.