POINTE PALM JUMEIRAH DUBAI
REDEVELOPING THE WAYFINDING FOR ONE THE PALM'S FONDEST CULINARY HOT SPOTS.

The Pointe is an entertainment and dining icon of Dubai by providing visitors with limitless choices, vibrant experiences and charming views. Located five kilometres out to sea, The Pointe enjoys cool sea breezes and stunning views around its 1.5 km promenade and serviced by a 1600 slot parking garage and is also accessible by via the Palm Monorail.

When Creative Dialog was approached to fix the site wide navigation across this site, we knew that the destination required a unique response to highlight and showcase the core waterfront F&B offer, while still providing the visitor a usable navigation system from any point across this expansive venue. Split into two halves, our approach was to bring the two halves together and to realign all of the destination zoning and nomenclature to streamline the wayfinding elements in an effort to simplify site understanding and legibility, all of which was the output form undertaking an extensive and detailed site audit and visitor journey analysis.

In design terms, our visual approach included developing super graphics and bespoke mapping along with a unique framed signage design that blends fine design details and materiality with the unique character of Palm life, while combining influences drawn from nautical elements. The end result being a bold design style that is tailored visually and technically to the built environment.