NMQ EGYPT
INNOVATIVE WAYFINDING FOR ONE EGYPTS MOST AMBITIOUS & DIFFERENT DESTINATIONS.

The contemporary styling and up-tempo lifestyle positioning is something very different for this region. Set as a community that redefines modern living, NMQ has been designed by NAGA Architects and consists of a dynamic array of residential villas and apartments, co working, co living and retail spaces that required a brand new approach to the site wide wayfinding program.

This future forward destination required some out of the box thinking when it came to the wayfinding design and thus our x frame solution was conceived specifically to respond to the ethos of the project, fitting perfectly with the overall architectural vernacular.

Picking up on the strong geometric forms of the architecture, our design approach encapsulates the destination and add value to the visitor experience by providing a seamless visitor journey across all major touch points, from arrival to each of the assets across the public realm.

With the buildings taking on a very distinct black tonality, our wayfinding embraces the black frames of the build environment while offering a very clear contrast through the adoption of a predominantly white signage scheme allowing it to act as a highlight while performing it’s core navigation function.