KUWAIT WATERFRONT
ACTIVATING 10 KILOMETRES OF THE CITYS MOST IMPORTANT SEASIDE DOMAIN.

Creative Dialog was set the task of developing the new wayfinding program for the Kuwait Waterfront which is an all encompassing 10km stretch of absolute waterfront promenade that features the Kuwait Towers, Turtle Island, Green Island and various other open spaces and entertainment attractions in the heart of Kuwait City.

The key challenge for this substantial project was devising a navigation system that would be able to work across a 10km linear path with a multitude of attractions, car parks and a large number of potential arrival points that would be intuitive and localized yet still foster site wide exploration. Our strategy forward approach ensures that our emphasis is always on enhancing the visitor experience which requires a deep dive into understanding the intricacies of the destination and how it operates as well as how people not only perceive the urban realm but how they consume it in multiple different ways.

For this endeavour we wanted to deliver a wayfinding tool kit that was visitor centric and looked upon as an essential navigational tool but also something that is stylistically unique. With this in mind we set about creating a series of beautifully crafted maps that supported immediate heads up wayfinding and orientation for both macro and micro scenarios, all contained in a purposefully slender and elongated, geometric signage design that complements the varied street furniture and lighting fixtures across the waterfront’s public realm and open spaces.