FUJAIRAH BEACH PARK
A REFRESHING TAKE FOR THE AREAS LATEST SEA SIDE SPOT.

When the Crown Prince of Fujairah set forth his vision for a brand new community beach and park for Fujairah, he turned to Creative Dialog to bring the park’s unique identity and wayfinding to life.

Working with other acclaimed design firms Wanders Wagner and Place Dynamix, we were able to neatly articulate the vision for this wonderful public space for the people of Fujairah.

The park consists of several sports play areas, an engaging children’s play space, beautifully landscaped gardens and a bespoke restaurant with commanding views of the Arabian Sea. These amenities are complimented by a range of VIP Cabana and lounge spaces as well as a host of water side activity and relaxing areas.

Taking a modern yet playful approach to the brand application the end result is highly complementary to the contemporary architectural style of the park, while the wayfinding extends on the brand in a unique format while maintaining the use of simple, hard wearing materials offering a stylish and robust kit of signage parts that look good and add flavor to the overall site.

From ticketing to towels and every other touch point in between Creative Dialog provided what we intended to be a fun, engaging and memorable set of assets for this outstanding public initiative.

TAKING A MODERN YET PLAYFUL APPROACH TO THE BRAND & WAYFINDING APPLICATION THE END RESULT IS HIGHLY COMPLEMENTARY TO THE CONTEMPORARY ARCHITECTURAL STYLE OF THE PARK,
WHILE ADDING A UNIQUE VISUAL FLAVOR TO THE DESTINATION THAT IS SIMPLE, FUN & DYNAMIC.

THE MIDDLE EAST'S
LEADING VISITOR
EXPERIENCE PRACTICE.

CREATIVE DIALOG DELIVERS AMAZING VISITOR EXPERIENCES.

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