Expert Articles and Perspectives on the Visitor Experience Economy
Extended Dialog.
Featuring in-depth articles on wayfinding, placemaking and destination strategy from Creative Dialog's team of specialists.
Measuring Wayfinding Success: KPIs and Metrics That Matter.
Wayfinding systems represent significant investments for Middle Eastern developers, with projects ranging from millions in retail developments to tens of millions in major airports and healthcare complexes. Yet despite this substantial capital commitment, most organisations lack systematic approaches to measuring wayfinding effectiveness, leaving critical performance questions unanswered.