Expert Articles and Perspectives on the Visitor Experience Economy
Extended Dialog.
Featuring in-depth articles on wayfinding, placemaking and destination strategy from Creative Dialog's team of specialists.
Measuring Wayfinding Success: KPIs and Metrics That Matter.
Wayfinding systems represent significant investments for Middle Eastern developers, with projects ranging from millions in retail developments to tens of millions in major airports and healthcare complexes. Yet despite this substantial capital commitment, most organisations lack systematic approaches to measuring wayfinding effectiveness, leaving critical performance questions unanswered.
Beyond Buildings: How Placemaking is Redefining ROI for MENA Developers
The Middle East and North Africa region stands at a transformational moment in real estate development. Forward-thinking developers are discovering that sustainable competitive advantage lies not in building bigger or faster, but in creating places where people genuinely want to spend time. This shift from asset-focused to experience-driven development is fundamentally redefining return on investment across multiple dimensions.